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 "headline": "The Top Reverse ETL Tools Used by Growing Tech Companies",
 "author": {
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   "name": "Etai Mizrahi",
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 "dateModified": "January 6, 2025",
 "articleBody": "Reverse ETL\n tools are invaluable additions to modern data stacks. With these tools, businesses can get quicker, better insights into the data they collect. A reverse ETL (Extract, Transform, Load) can take your business data from data lakes, warehouses and other storage solutions and load it into your BI tools to give you actionable insights, so you want to make sure to choose the right tool for your business.\nIn this blog, we ll cover some of the most popular reverse ETL tools and their key features so you can decide which tool works for you. Read on to learn more.\nCensus\nCensus is a tool that automates data syncing between different data sources, such as databases, CRMs and marketing automation tools. It also allows you to define rules for data transformation.\nHere are some of the benefits of Census:\nOver 85 integrations\nWorks on top of your existing data warehouse\nCustomization options for data syncing frequency\nSQL model builder and editor, visual data mapper and more\nCensus offers a free plan for businesses that need fewer than 50 destination fields. The Core plan adds more features and starts at $800 per month with $60 added for every 10 additional fields. They also offer custom enterprise pricing.\nHightouch\nHightouch is a tool that helps to sync data from your data warehouse to various other systems, such as CRM, marketing automation and customer support tools.\nHere are some of the benefits of Hightouch:\nConnects to over 15 data sources\nConnects to over 140 SaaS destinations\nGranular permissions, audit logs, role and label-based access controls\nVersion control with Git\nHightouch offers a free plan for smaller businesses. Higher tiers come with more features and are $350 and $800 per month, respectively. There are custom options for companies with greater needs.\nMatillion\nMatillion is a cloud-based ETL platform that provides reverse ETL capabilities to help data teams automate the extraction of data from data warehouses and push it to other systems. It supports various data sources, including Salesforce, Google Analytics and Amazon S3.\nHere are some of the benefits of Matillion:\nBatch data loading\nUniversal data connectors and pipelines\nCode-free data pipelines\nIntuitive dashboard for workflow and pipeline management\nMatillion offers a free pricing tier and paid tiers are calculated on a credits-based system. Pricing ranges from $2.00 to $2.70 per credit depending on the tier you choose.\nFivetran\nFivetran is a cloud-based data integration platform that provides reverse ETL capabilities to help data teams automate data synchronization from data warehouses to other systems. It supports a wide range of data sources, including Salesforce, HubSpot and Marketo.\nHere are some of the benefits of Fivetran:\nAutomated, fully managed data pipelines\nOver 300 prebuilt, no-code source connectors\nAutomated schema drift handling, updates and more\nAutomated governance and security\nFivetran offers a free plan for small volumes of data. Higher tiers are priced based on the volume of data and the features you want to be included.\nStitch\nStitch is a cloud-based ETL platform from Talend that provides reverse ETL functionality to automate data extraction from data warehouses and push it to other systems. It supports various data sources, including Salesforce, Shopify and MongoDB.\nHere are some of the benefits of Stitch:\nMoves data from over 130 sources\nOffers open-source extensibility \nOrchestration features for scheduling, error handling, logging and monitoring\nOver 900+ connectors and components\nStitch offers a standard plan that starts at $100 per month. Pricing increases depending on the number of rows you need. Stitch s higher tier pricing plans start at $1250 and $2500 per month.\nAirbyte\nAirbyte is an open-source tool designed to replicate data from different sources, such as APIs, databases and SaaS applications, to your data warehouse. It supports a wide range of data sources and allows for real-time data replication.\nHere are some of the benefits of Airbyte:\n300+ prebuilt, no-code connectors\nOpen source allows for more connectors to be continually added\nAutomated schema change handling, data transformation orchestration, workflows and more\nVisibility and control of your data freshness at the stream level\nAirbyte offers a free open-source plan. The next tier is the cloud tier, which includes additional features and is credit-based, charging $2.50 per credit. Airbyte also offers custom enterprise pricing.\nWhat are data teams excited about?\nData teams are excited about the potential of reverse ETL tools to save them time and resources. As these tools become more advanced, they can automate more processes than ever and streamline data-driven businesses like never before. When reverse ETL tools come with numerous prebuilt connectors, data teams don t have to worry about building custom APIs for data pipelines. This means less manual labor, more accurate data and less costly investments in software development. \nThese platforms come with a vast array of features and tools that are ideal for modern data stacks. Data can be quickly retrieved, transformed and accessed for insights. Updates are easier, and data quality is improved. The benefits that these tools can provide data teams can t be understated, which is why it makes sense that data teams are excited about the capabilities of adding one to their toolsets.\nWhy Reverse ETL tools are useful\nReverse ETL, or reverse extract-transform-load tools, extract data from a source, transform it and load it into a BI tool or other platform. Reverse ETL tools allow data to follow in both directions, from source to destination or destination to source. This keeps data updated and accurate wherever it lives. When you can easily synchronize your data between platforms, you can streamline your data-related processes, make compliance simpler and gain better data insights.\nSince reverse ETL tools reduce the need for writing custom code for these various processes, they can be beneficial to businesses that use a lot of data. Let s recap some of the main benefits of reverse ETL tools:\nExpedited data transformations\n   Reverse ETL tools allow businesses to convert data quickly from one format to another. Automating this process makes it easier for businesses to improve data quality and insights.\nCombine data sets\n   With reverse ETL, you can easily combine data sets from multiple sources. Since you can easily pull data from different sources and transform it into the desired format, you can utilize the power of all your data.\nAutomation and cost-saving\n   Automating all of these data processes reduces the workload on staff so they can focus on other value-adding tasks for your business. This also saves your business time and money.\nReduce data inconsistencies\n   With reverse ETL tools in place, you can reduce data errors and inconsistencies. These tools can help you centralize your data and remove data silos. \nIn short, reverse ETL tools are invaluable for data-driven businesses. They allow them to work with data more efficiently and effectively. The only question is, which tool is right for your business?\nHow to choose the right Reverse ETL tool for your company\nIt s essential to choose the right reverse ETL tool for your company. You need to consider your needs and budget to make the right decision. Here are some tips for selecting the right tool for your company:\nConsider your needs\n   First, consider what you need out of a reverse ETL platform. Consult stakeholders in the decision to determine how a reverse ETL tool can help them and what features they would like to have.\nBudget\n   Your budget is another major factor you need to consider. Businesses with smaller amounts of data may be able to use a free tool, while enterprise-level businesses will need tools that can ingest and transform large amounts of data.\nYour data workflows\n   If you have multiple, complex data pipelines, you will need a tool that can handle the demands of your business. If you have numerous data sources and destinations, your reverse ETL tool should be able to handle these complexities.\nConnectors\n   Reverse ETL tools come with prebuilt integrations to business applications and tools you use every day. Make sure your reverse ETL tool includes connectors for the tools you use most.\nSecurity and compliance\n   Many reverse ETL tools provide advanced security and compliance features to make it easier for your data teams to manage these processes. Look into each tool's security and compliance features when selecting the best one for your business.\nMonitoring and error handling\n   You should look for reverse ETL tools that allow you to monitor your data flows and notify you about errors.\nEase of use\n   Your team will be using your reverse ETL tool regularly, so the tool should be intuitive and easy to implement into your regular processes.\nCustomer support\n   Reverse ETL tools should have comprehensive customer support to help you get set up and troubleshoot any issues you may have when using the tool.\nKeeping these considerations in mind will help you to choose the best tool possible for your team.\nTry Secoda for Free\nIf you re looking for a comprehensive data enablement platform, choose Secoda. Secoda is the ultimate tool for data cataloging, data lineage, data discovery and more. With Secoda, you can centralize your data and make it easily searchable, allowing any member of your team to get insights efficiently.\nSecoda easily integrates with your data stack and can be set up in minutes. Ready to learn more about Secoda and how it can help your business? Sign up and try Secoda for free today.",
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       "name": "What are data teams excited about?",
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         "text": "Data teams are excited about the potential of reverse ETL tools to save them time and resources. As these tools become more advanced, they can automate more processes than ever and streamline data-driven businesses like never before. When reverse ETL tools come with numerous prebuilt connectors, data teams don t have to worry about building custom APIs for data pipelines. This means less manual labor, more accurate data and less costly investments in software development."
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