Effective data governance and compliance are becoming more and more critical across industries. Data lineage—tracking, visualizing, and understanding data flow from origin to destination—has become essential for transparency, operational efficiency, and regulatory compliance. These case studies show how organizations in B2B marketing, technology, and fintech have leveraged data lineage to enhance data management.

Companies like Panasonic, 6sense and Paystack illustrate the strategic benefits of robust data lineage, including improved data discoverability, streamlined collaboration, stronger governance, and proactive issue resolution. Explore how these industry leaders transformed their data management practices and empowered their teams to work more efficiently.

1. Technology: Panasonic

Panasonic's Smart Mobility Office, responsible for developing products that improve transportation safety and connected technologies, faced challenges with data discovery and governance due to high data volumes. Managing over 3TB of connected data weekly, they needed a tool to centralize documentation and build trust in data use.

Benefits of Secoda partnership

• Single source of truth: Secoda served as the main platform for data documentation and discovery, enabling efficient data access.
• Ease of use: Provided an intuitive platform for both technical and non-technical users, promoting seamless navigation without extensive guidance.
• Role-based access control: Ensured data consumers only accessed data relevant to their roles, maintaining governance and preventing unnecessary data exposure.
• Enhanced data transparency: Documented data logic and calculations, allowing data users to trust the data they used for decision-making.

“At the core of all that is Secoda. It’s a one-stop shop for all documentation and anything we want to share across the business,” said Kevin Bennett, Data Engineering Manager at Panasonic.

Panasonic optimized data discovery, strengthened data governance, and supported efficient decision-making through Secoda’s centralized platform.

2. B2B Marketing Platform: 6sense

6sense, a leading B2B revenue marketing platform powered by AI, experienced rapid growth, highlighting the need for better internal data management. With data spread across various warehouses, teams faced challenges accessing and using data efficiently, impacting onboarding and collaboration.

Benefits of Secoda partnership

• Centralized data catalog: Implemented a scalable data catalog that made data assets easily accessible across the organization.
• Automated documentation reminders: Secoda’s automations ensured data owners kept documentation updated, maintaining accuracy as the company scaled.
• Visual data lineage tracking: Simplified understanding of data flows, enabling proactive error prevention and improving data quality.
• Unified query sharing: Standardized query-sharing practices, ensuring teams worked with consistent and trusted data.

By partnering with Secoda, 6sense streamlined its data management, improved cross-team collaboration, and created a single source of truth to support its data-driven growth.

3. Fintech: Paystack

Paystack, part of Stripe’s Global Payments and Treasury Network and a leader in Nigerian online transactions, required a robust data governance solution as its data volume grew. Managing documentation across multiple platforms was challenging, and the team needed a unified approach to streamline data management.

Benefits of Secoda partnership

• Centralized data management: Secoda unified data documentation, replacing disparate systems like Google Sheets and Notion.
• Automated data lineage: Enabled a comprehensive view of data movement, making it easier to track data flows and dependencies. “Secoda opened up a new world to us in terms of data lineage. Now, we can instantly know the upstream and downstream impacts of a potential change,” shared Abisola Oni, Data Analytics Principal at Paystack.
• Time savings: Reduced manual data management work, allowing the team to focus on higher-priority tasks.
• Accessible data: Simplified data access for business users through an intuitive interface, enhancing productivity and independence.

With Secoda, Paystack improved data governance, reduced manual tasks, and empowered data consumers with streamlined access to essential data assets. 

4. Hospitality Management: Hotel Oversight

Hotel Oversight, a hotel management company based in Paris, needed to handle complex data related to hotel performance efficiently. Their previous data catalog solution relied heavily on manual processes, consuming time and increasing error risk. They looked to Secoda, impressed by its automation capabilities.

Benefits of Secoda partnership

• Automated data lineage: Automated 100% of data lineage tracking, reducing errors and making it easier to understand data impacts.
• Reduced manual effort: Cut down on time spent manually mapping data and documenting assets.
• Custom SQL monitoring: Set up custom SQL data quality monitors to proactively address potential issues.
• Smooth integration: Integrated with existing tools like BigQuery, Data Studio, Slack, and Airtable, ensuring continuity in workflows.

Secoda's automation transformed Hotel Oversight’s data management, enabling the team to maintain high data quality and focus on strategic work.